Only What You Take With You

Only What You Take With You

Photo by NeONBRAND on Unsplash

If you adjust for inflation, the first Star Wars film is the second highest-grossing movie of all-time. This means more people saw it in theaters than any other film in history, other than Gone with the Wind. And, thanks to successful sequels and merchandising – I don’t think anyone is asking for a Scarlett O’Hara action figure this Christmas – Star Wars has far more permanence. Those who saw it in theaters in 1977 could be buying their grandchildren BB-8’s this holiday season.

Its commercialization is fine and insanely lucrative, I’m sure. But what really makes it last – what really makes anything last – is story.

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