How do you talk about your church?
Last week a church marketing ad showed up in my Facebook feed. I clicked the link and traded my phone number and email address for a template that would supposedly solve all my problems following up with first-time visitors.
Nevermind the two texts, four emails, and one voicemail the company somehow left without actually calling me over the next 24 hours; I figured I was getting into some version of that. I was more surprised by the content of their can’t-miss strategies to reach visitors, like apologetic emails that know you’re busy but hey, could you maybe squeeze in church this week? Please?
Or emails designed to go out on Saturday with some form of, “I’ve been working on the sermon, and I’m excited about it!” Would a more honest version of this actually be more effective?
- “Hey (name), I’ve been working on the sermon, and I just don’t know about this one.”
- “Hey (name), it’s Saturday night and I’m convinced my sermon is trash, but sometimes that ends up being a good thing on Sunday morning. Come see which one it is this week!”
- “Hey (name), I know I’m going to get an email from these three people about this week’s sermon. If you correctly guess how many additional emails I get this week, you’ll be entered to win the new car we’re giving away on Christmas Eve!”
All of this, plus the fact that their template encourages me to follow up with first-time visitors in various ways for six days in a row. If I met anyone for the first time and they contacted me each of the next six days, I would call the police.